HR FACTORED ED COHEN

Global Talent Leader Ed Cohen tells Jisla Xavier the need for corporate and academic worlds in India to have a greater connect with each other Issue Date - 01/07/2011

Mr. Ed Cohen has over 30 years experience in strategic leadership, influencing change and culture, and talent development. He is a leading business coach and has authored a best-seller titled ‘Leadership Without Borders’. Mr. Cohen has also helped two companies attain the number one ranking in the American Society of Training and Development BEST Awards. In an exclusive interview with The Human Factor, he talks about career, the lessons learnt and much more.

Q. You have played different roles in diverse businesses. Did you always know that this is what you wanted to do in life?

A. I did. I always knew that I want ed to do something in education and learning. Growing up, I wanted to be a doctor but when I got to college I did not want that, so I got into the business line. I did accounting for a couple of years and found out that the thing that I really loved was working with people. So, I left accounting and joined the education and learning world in 1982.

Q. What attracted you towards HR?

A. What initially attracted me is not the thing that actually kept me going throughout my career. When I was six, I was injured in a fire and had to spend six months in a hospital. My first grade teacher would come to the hospital every day after school and tutor me. She did it without any extra pay. This drew me towards teaching. When I went into learning, I discovered that I was able to articulate and communicate in a way that people could learn effectively, and it excited me.

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“In fi ve to six years there’s going to be a totally diff erent format of retailing, which is going to change the consumer’s perception of shopping”

Now look at the situation from our perspective. All those hyped up reports from consulting firms talking about how footfalls would convert into purchases simply have turned out to be balderdash, what with a massive number of people visiting retail malls simply for the ‘experience’ of it, rather than to purchase anything. An analyst on Pantaloon’s panel himself confirmed to us, “Yes, there are high footfalls in malls; but actual shopping does not take place.”

Worse, with more & more competition, costs are expected to increase prohibitively, eating away customers & margin figures. Think about it. Biyani’s company’s manpower costs have risen by a whopping 118% to reach a gargantuan Rs.1.5 billion for the same 9-month period mentioned previously. And now, according to the most damning statistical research by Wharton analysts, because of over-crowding of too many players in this business, a soul stopping 70% of the malls will horribly fail the test of time. KSA Technopak is more lenient in its report which mentions that while about 600 malls will be built by 2010, 50% of those will make losses! Even a report by Jones Lang LaSalle Meghraj Research projects that 90% of Indian malls fall below international standards. And the report states that, “many will fail the test of time as more choice becomes available for the Indian consumer, who will become increasingly discerning...”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India


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The Indian telecom market, which, even a year back, was its ‘playground’, is no more a safe haven for Nokia

And we’ve come to a paradoxical situation, where on one hand, the number of mobile subscribers are growing monthly at an astounding six million plus – with total base having blazed ahead by a blinding 68.1% in March 2006 to an astounding 166.05 million in March 2007 – creating an environment, which clearly calls for more aggressive growth plans by the entity that started it all.

Alas, the leader has taken a beating instead. According to a ORG Gfk study, while market share of Nokia has fallen shamefully from a splendid 78.8% during February 2006 to just around 68% today, times for its competitors have only got better with Motorola having gained a market-hold from just 4.6% in February 2006 to a fantastic 15% today, while Sony Ericsson’s rose from 5.1% to an encouraging 9%! Besides, there are others – LG, Samsung, BenQ et al – capable of taking hard hits at the leader’s position, which is getting more feeble by the day. Jay Vikram Bakshi, President & CEO, DigiQom Solutions, comments, “The growth of the Indian mobile market means new entrants have an opportunity to make an impact!”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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