BALD, BIZARRE, BRILLIANT, BROTHERS!

IIPM fights meltdown, places 2300 students By Education Mail Bureau

“Inseparable” or “truly connected” as they call themselves, the brothers stuck together in the early years of their career but went their own ways in 2001. Raghu came to Bombay to look for jobs and tried to renew previous professional contacts. “I went to MTV; and they rejected me. Then I tried everywhere else and it didn’t happen. I was up sh%t and creek. In Mumbai, I was living with a guy who was living in a room as a PG and hadn’t paid rent for one and a half years,” Raghu seems repentant, though humorously. Rajiv, on the other hand, stayed in Delhi and tried his hands on many things. He was instrumental in the launch of satellite radio WorldSpace in India and the relaunch of Channel V. He also directed ads during this time. But ‘connected’ as they were (and are), they couldn’t stay away from each other for long and Rajiv joined Raghu in Mumbai in the job hunt. And then came, as Raghu reveals, his two most career defining moments. The first defining moment of his life was replying to an ad by Delhi based BBC World Service Trust in 2002. “I landed from Bombay to Delhi with a couple of friends. Rajiv too came with me and we went to the BBC office to drop my resume… The guard stopped me outside and asked me to leave the biodata there. I still remember there was a hut-like wooden structure for the guard to sit and that was stacked up with resumes... I was not in the first list as they went by the who’s who of television. But they called me in the second list, I went there and I got the job...” And while Raghu was working in BBC, he got a call from MTV to join them for Roadies season one. And that was his second defining moment. The ‘inseparable’ Rajiv couldn’t hold back and he too joined MTV. But he didn’t work on Roadies. Instead handled other things like style shows, music videaos, awards et al.

“And that’s when things started happening for us,” Raghu exclaims excitedly. And even since 2003, when Roadies debuted, each season of the show has got double or more TRPs than the previous season. In fact, Roadies, for information, is the longest running reality show of the country. While Raghu is more focused, Rajiv believes more in versatility. And that’s one sharp difference between the two. Perhaps it was versatility which led Rajiv to quit MTV in 2007 to join another production house, which also he quit within a few months to join Colosceum as its first employee. Today, the production house is known too famously for its shows like Splitsvilla, Jai Shri Krishna, et al.

For a man who has quit the television industry thrice in fourteen years, when quizzed about his too frequent job jumps, Rajiv comments, “I know I will quit television again soon. Maybe I will make a movie... that’s one area I have not tried my hands on.” But aren’t chances of failure higher in the movie industry? “Success has been a tricky mistress, but failure is a true friend. Whenever I have failed, I have shot up with new success. And whenever I become successful, I tend to get bored and try the next available thing... so I think it is OK to fail.” Joined at the hip not only to themselves, but also to their jobs (Raghu’s wife Sugandha Garg, an actress, calls him ‘MTV ka Damaad’ colloquially), the two brothers commit to excellence in creativity. But at the cost of even expletives? Raghu recalls one dinner talk his father had with him, “He said ‘I don’t think you should be that rude with the kids; they are nice.’ I snapped back and asked, ‘Why’, and he said ‘Because when you use abusive language, people talk bad about you, and I don’t like that.’ And I realized that I had never thought about what my parents must be going through when people talk bad about me.”

The Occult’s first rightful entrants: the bald, bizarre, brilliant brothers!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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GM’s India plans…

Karl Slym, MD, GM India

GM car owners in India would certainly be asking this question with dread – Will GM India be fully insulated from the crisis on American soil?” Karl Slym, MD, GM India, seeks to assure them all, including, of course, those who are planning to purchase a new GM car, “We are committed to ensuring that our customers continue to receive a top-notch sales, service, spare parts and warranty coverage experience. Our dealers will also continue to receive all our carlines, while our suppliers will continue to work with us to supply parts and components for our cars, which we will continue to build at our state-of-the-art Talegaon and Halol facilities...” There is no denying that its India operations are fully insulated from what is happening to its parent company but there is an indirect impact on the company. If we go by the words of the suppliers, the picture is entirely different. “Though GM India is not dependent on its parent company, but it will take a hit on its sales on the grounds of brand equity,” said a vendor to the company on conditions of anonymity. As it is, the company hasn’t been doing well for 5-6 months now. GM India saw a yoy sales fall of as high as 11% in May, 13% in April and 26% in March. They have already been slow to innovate on new models as compared to the competition. Moreover, if customers are gripped by the fear factor in a country like India, even the three year warranty with no maintenance cost and service cost cannot make them line up outside GM showrooms. Clearly, GM’s communications department will have its hands full at the moment.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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