And we’ve come to a paradoxical situation, where on one hand, the number of mobile subscribers are growing monthly at an astounding six million plus – with total base having blazed ahead by
a blinding 68.1% in March 2006 to an astounding 166.05 million in March 2007 – creating an environment, which clearly calls for more aggressive growth plans by the entity that started it all.
Alas, the leader has taken a beating instead. According to a ORG Gfk study, while market share of Nokia has fallen shamefully from a splendid 78.8% during February 2006 to just around 68% today, times for its competitors have only got better with Motorola having gained a market-hold from just 4.6% in February 2006 to a fantastic 15% today, while Sony Ericsson’s rose from 5.1% to an encouraging 9%! Besides, there are others – LG, Samsung, BenQ et al – capable of taking hard hits at the leader’s position, which is getting more feeble by the day. Jay Vikram Bakshi, President & CEO, DigiQom Solutions, comments, “The growth of the Indian mobile market means new entrants have an opportunity to make an impact!”
a blinding 68.1% in March 2006 to an astounding 166.05 million in March 2007 – creating an environment, which clearly calls for more aggressive growth plans by the entity that started it all.Alas, the leader has taken a beating instead. According to a ORG Gfk study, while market share of Nokia has fallen shamefully from a splendid 78.8% during February 2006 to just around 68% today, times for its competitors have only got better with Motorola having gained a market-hold from just 4.6% in February 2006 to a fantastic 15% today, while Sony Ericsson’s rose from 5.1% to an encouraging 9%! Besides, there are others – LG, Samsung, BenQ et al – capable of taking hard hits at the leader’s position, which is getting more feeble by the day. Jay Vikram Bakshi, President & CEO, DigiQom Solutions, comments, “The growth of the Indian mobile market means new entrants have an opportunity to make an impact!”
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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