The twists and turns started in the late 1980s when McDonald’s faced censure for its polystyrene clamshell containers. In ‘87, McDonald’s replaced CFCs, with weaker HCFC-22’s after facing criticism for ‘contributing to ozone depletion’. They then 
organized efforts to mail clamshells back to Oak Brook head-quarters, establishing a “Ronald McToxic Campaign”. More such innovative nomenclatures were churned out by these groups – “McPuff ” was the name given to the project when McDonald’s tested its on-site incinerators. In 2006, a sensational protest came from Greenpeace when 7-foot-tall chickens invaded McDonald’s restaurants across the UK and chained themselves to chairs in a protest against deforestation of the Amazons. McDonald’s was accused of sourcing soya and beef from the deforested areas of Amazon. Acting fast, in the same year, McDonald’s and other food companies formed an alliance with Greenpeace to stop the traders from deforesting Amazon.
Thus, with the expansion of a strong environmental policy declaring that Mc- Donald’s is committed to protecting the environment for future generations, they sure are treading the “Green-Back” along with the “Green Path”
organized efforts to mail clamshells back to Oak Brook head-quarters, establishing a “Ronald McToxic Campaign”. More such innovative nomenclatures were churned out by these groups – “McPuff ” was the name given to the project when McDonald’s tested its on-site incinerators. In 2006, a sensational protest came from Greenpeace when 7-foot-tall chickens invaded McDonald’s restaurants across the UK and chained themselves to chairs in a protest against deforestation of the Amazons. McDonald’s was accused of sourcing soya and beef from the deforested areas of Amazon. Acting fast, in the same year, McDonald’s and other food companies formed an alliance with Greenpeace to stop the traders from deforesting Amazon.Thus, with the expansion of a strong environmental policy declaring that Mc- Donald’s is committed to protecting the environment for future generations, they sure are treading the “Green-Back” along with the “Green Path”
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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
