A visionary optimist & a shrewd general, who’s witnessed the worst and prepares for the best!

Born on February 19, 1956 in Cicinnati, Ohio, the six-foot-four-inch Jeff had in some way been seasoned with GE’s value right since his childhood days as his father was an aircraft engines manager at GE’s Aviation unit. He met his wife Anrea at GE Plastics & has a daughter named Sarah. He holds Bachelor of Science degrees in Economics & Mathematics from Dartmouth College & topped it all up with an MBA degree from Harvard.

Th e highlight of his tenure at GE has remained the revival of the stagnant medical-products unit, transforming the company into being more consumer-oriented & his effective handling of the ‘environmental’ approach of GE called ‘Ecomagination’. However, challenges remain & the primary one being giving smiles to GE shareholders around the globe, amongst whom Jeff unlike many legendary CEOs, is not quite a hero.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com

They could, pun unintended, Just do it!

On a different note, while American and Japanese brands continue to parade their dominance on the world stage, back home the scenario could, and will, positively change. While the regular mega-league brands pave their path slowly and surely into global rankings of the likes of Fortune and Forbes, there hardly exists an indigenous brand that could stake claim to being a champion on the global stage when pure awareness and recall are taken into consideration. Sure, Indian Oil Corporation, ONGC, Infosys, Satyam Computers, ICICI and HDFC are big in their own right. But I feel it is the emerging breed of entrepreneurs and enterprises that need to stake their claim to brand glory and strike when their time is ripe. That would directly imply a commitment to proactive branding, meaning not merely a promotional manoeuvre here and there, but an approach that attracts customers to your organization, to your products and services, without conscious thought or question on their part. And which in turn leads to a kind of ‘internal branding’: why talented people are drawn to work with you and who in turn disseminate the company’s brand message outward to consumers and the world.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative