Commodity called child…

The dark ages have arrived & the testimony to that is the increasing trafficking of children & the perpetrators are going Scott free for want of substantial evidence. It is an irony that while many powerful nations boast of an arsenal good enough to blow over their adversaries many times over, when it comes to protecting their progeny, they seem to be woefully short of ideas, means & efforts.

When Tulasi Das, a Nepali child, was sold to a trafficker & sent to brothels in Mumbai, she didn’t have an iota of idea that she was about to enter a society devoid of dreams, hopes, future & ecstasy. She didn’t know that her only cohort for the rest of her life would be relentless agony. Yet she can take solace in the fact that she would have company in this journey into darkness.

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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They could, pun unintended, Just do it!

On a different note, while American and Japanese brands continue to parade their dominance on the world stage, back home the scenario could, and will, positively change. While the regular mega-league brands pave their path slowly and surely into global rankings of the likes of Fortune and Forbes, there hardly exists an indigenous brand that could stake claim to being a champion on the global stage when pure awareness and recall are taken into consideration. Sure, Indian Oil Corporation, ONGC, Infosys, Satyam Computers, ICICI and HDFC are big in their own right. But I feel it is the emerging breed of entrepreneurs and enterprises that need to stake their claim to brand glory and strike when their time is ripe. That would directly imply a commitment to proactive branding, meaning not merely a promotional manoeuvre here and there, but an approach that attracts customers to your organization, to your products and services, without conscious thought or question on their part. And which in turn leads to a kind of ‘internal branding’: why talented people are drawn to work with you and who in turn disseminate the company’s brand message outward to consumers and the world.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative