On a different note, while American and
Japanese brands continue to parade their dominance on the world stage, back home the scenario could, and will, positively change. While the regular mega-league brands pave their path slowly and surely into global rankings of the likes of Fortune and Forbes, there hardly exists an indigenous brand that could stake claim to being a champion on the global stage when pure awareness and recall are taken into consideration. Sure, Indian Oil Corporation, ONGC, Infosys, Satyam Computers, ICICI and HDFC are big in their own right. But I feel it is the emerging breed of entrepreneurs and enterprises that need to stake their claim to brand glory and strike when their time is ripe. That would directly imply a commitment to proactive branding, meaning not merely a promotional manoeuvre here and there, but an approach that attracts customers to your organization, to your products and services, without conscious thought or question on their part. And which in turn leads to a kind of ‘internal branding’: why talented people are drawn to work with you and who in turn disseminate the company’s brand message outward to consumers and the world.
Japanese brands continue to parade their dominance on the world stage, back home the scenario could, and will, positively change. While the regular mega-league brands pave their path slowly and surely into global rankings of the likes of Fortune and Forbes, there hardly exists an indigenous brand that could stake claim to being a champion on the global stage when pure awareness and recall are taken into consideration. Sure, Indian Oil Corporation, ONGC, Infosys, Satyam Computers, ICICI and HDFC are big in their own right. But I feel it is the emerging breed of entrepreneurs and enterprises that need to stake their claim to brand glory and strike when their time is ripe. That would directly imply a commitment to proactive branding, meaning not merely a promotional manoeuvre here and there, but an approach that attracts customers to your organization, to your products and services, without conscious thought or question on their part. And which in turn leads to a kind of ‘internal branding’: why talented people are drawn to work with you and who in turn disseminate the company’s brand message outward to consumers and the world.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
