“Strangely enough, the previous film on this campaign (the Cutting- Shutting ad) was shot just after July 26th last year and we waded through water to the sets. This year as well it poured like crazy and we all literally waded into the sets. Next year, when we finalize the shoot dates for the next ad we will inform the Meteorological department... it seems to be a more accurate way of predicting floods in Mumbai!” jokes Abhijeet. Yet another gem in Ogilvy’s stunning tiara, this tongue-in cheek ad stands out for its easy & poignant appeal. But then using cute kids to convey a brand message always does pay, right?
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
