How different was Tata Indicom’s positioning from its competitors?
When we started, we were very clear it would be with a clear brand diktat; and we would never put an asterisk saying, ‘Conditions Apply’. Whatever be the conditions, good or bad, right or wrong, we would be completely clear. This was one facet of the brand. The second being – when you say you belong to the Tata Group, you are there to improve quality of life.For complete IIPM article click here
Source:- IIPM Editorial
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