Pepsi was not only sued by Coke

To top it all, Pepsi was not only sued by Coke, but as well as by Hrithik Roshan. In much similar fashion, Hyundai had, in many of its previous ads, made it almost a strategy to hit its competitors below the belt. Against Ford Ikon, it came out with acceptable ads that went, “Santro ends Ikon’s Josh.” But when Hyundai saw the Matiz car brand in trouble during the time when rumours were adrift that Daewoo (the parent company) was in the process of closing down, the northern dealers of Hyundai came out with ads, which screamed quite distastefully and unpleasantly in Hindi, “Car ghar par, company sadak par!” (Car’s at your home, company’s on the road). Though Daewoo did sue Hyundai, the bigger loss Hyundai suffered was because of subsequent consumer response.

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Source:- IIPM Editorial

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