Pepsi was not only sued by Coke

To top it all, Pepsi was not only sued by Coke, but as well as by Hrithik Roshan. In much similar fashion, Hyundai had, in many of its previous ads, made it almost a strategy to hit its competitors below the belt. Against Ford Ikon, it came out with acceptable ads that went, “Santro ends Ikon’s Josh.” But when Hyundai saw the Matiz car brand in trouble during the time when rumours were adrift that Daewoo (the parent company) was in the process of closing down, the northern dealers of Hyundai came out with ads, which screamed quite distastefully and unpleasantly in Hindi, “Car ghar par, company sadak par!” (Car’s at your home, company’s on the road). Though Daewoo did sue Hyundai, the bigger loss Hyundai suffered was because of subsequent consumer response.

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It’s no more about just another TV set!

In India, the growth is just picking up. “The spread of HD content would definitely enhance the home viewing experience… and the ability of DTH to provide such content would affect the LCD & Plasma market in a positive way,” declares Pankaj Kapoor, Brand Manager, CTV Marketing, Philips. However, “right now while selling TVs, companies don’t talk about the speed of response to signals… with DTH coming, which are digital signals, people will have to understand this concept,” opines Gautam Ghosh, Country Manager of California based View Sonic visual display product manufacturer.

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Picture perfect….

“Strangely enough, the previous film on this campaign (the Cutting- Shutting ad) was shot just after July 26th last year and we waded through water to the sets. This year as well it poured like crazy and we all literally waded into the sets. Next year, when we finalize the shoot dates for the next ad we will inform the Meteorological department... it seems to be a more accurate way of predicting floods in Mumbai!” jokes Abhijeet. Yet another gem in Ogilvy’s stunning tiara, this tongue-in cheek ad stands out for its easy & poignant appeal. But then using cute kids to convey a brand message always does pay, right?

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The roads to eternity

In the 1990s, when Ratan Tata unveiled his dream of a Made in India passenger car, most analysts tittered sarcastically. At that time, Indian roads were considered to be a joke; and Indian abilities to design and manufacture a car even worse. Yet, Ratan Tata has achieved his dream through Indica and there is a dramatic improvement in the quality of Indian highways. More than one million trucks crisscross over 80,000 kilometres of Indian roads everyday, literally working as the lubricant that runs the Indian economy. The road transport sector accounts for almost 80% of the goods moved within India. And even here, a company like Tata Motors is busy launching new products that are transforming freight movement. Their new launch, Ace, is a runaway best seller and is replacing the old inefficient three wheelers that have been the symbol of local movement of goods in India

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America is learning from Katrina slowly, much too slowly for comfort

As natural disasters do, Ernesto created havoc. But what did not happen (despite many boasts from Bush about greater preparedness) was protection of people from nature’s fury, evidenced from the appalling number of people (50 plus till date) killed by Ernesto, and this given that Ernesto has not even reached “hurricane” status – it softened into a tropical depression on September 2, 2006.

Clearly, the loopholes that Katrina exposed still need to be filled. Earlier, it was the lack of resources and infrastructure failure, this time it’s the usage of resources & maintenance of infrastructure. Even though Bush has promised to put aside $110 billion for the same, New Orleans and Louisiana are still in debris and policy makers are busy blaming each other. While the local governments are shouting against lack of support from the federal government, federal officers are accusing the locals of lack of planning.

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Certainly, unless the international community resolves to take concrete action

For their part, radicalized groups must renounce violence for good and accept existing international principles and laws. Causing loss of lives certainly does not contribute to the present or future welfare of the people of the region. There is currently no guarantee that a political truce with Hamas or Hezbollah would result in a total renunciation of their absolutist vision. Nonetheless, there can be a diplomatic process, which involves rights and obligations. To secure lasting peace, the key is to develop political mechanisms that allow sufficient space for moderationand democracy.

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The EXIM Bank Of India Is Planning To Extend Its Line Of Credit To Venezuela

For growth in trade, the EXIM bank of india is planning to extend its line of credit to venezuela, which is expected to help Indian and Venezuelan traders. A major reason is India’s increasing focus on developing Asian and Latin American markets in recent years, diverting from Western developed countries. However, exchange of direct investment between the two countries is deplorable. Presently, while investment from Venezuela to India is zero, FDI from the Indian side is not much either.

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Frightening odyssey in the sky

on August 10, 2006, British authorities announced that they had foiled a plot to blow up airliners bound for the US in a series of bombings that could have been deadlier than the September 11 attacks. Britain and the US raised terror alert to the highest level and instructed airlines not to allow carry-on luggage. London Heathrow, the most affected, is the world’s biggest airport. It’s five times the size of an average UK airport and 87 airlines operate from here. Ten days later, come the costs.

Over 2,000 flights were cancelled at London’s three major airports since August 10. In addition to the costs of the cancelled flights, airlines have had to pay hotel accommodation for several stranded passenger and refund tickets. They had to spend vast sums of money to return close to 20,000 bags that went astray. The estimated cost of all this is a minimum $570 million.

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Read more :-

1. Leonard Kleinrock
2. Daniel Bricklin
3. Robert Noyce and Gordon Moore
4. Alan Kay
5. Dennis Ritchie
6. Thomas E. Kurtz
7. Douglas Engelbart
8. The minicomputer building kit became the cover of Popular ...
9. Edward Roberts

The makings of a retail giant

But will these small ticket acquisitions, that too impoverished ones, do any good to Reliance? The strategy to turn second rate operations into cash cows is how steel magnate L. N. Mittal scripted his success chronicle. All state owned retail chains that Reliance is eyeing are in the red. Obviously, it’s not size and synergies that Reliance is betting on. The prime real estate locations in the metros are what could be driving Reliance, which would otherwise find it almost impossible to acquire space for retail outlets. And Reliance might be looking at a real life dress rehearsal before actually somersaulting into the Indian retail mud pool. The state-owned retail chains, with their unionised work force and bureaucratic practices would actually offer Mukesh Ambani and his team a few lessons on how to manage a service sector organisation.

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Tata Indicom's ......‘Conditions Apply’

How different was Tata Indicom’s positioning from its competitors?

When we started, we were very clear it would be with a clear brand diktat; and we would never put an asterisk saying, ‘Conditions Apply’. Whatever be the conditions, good or bad, right or wrong, we would be completely clear. This was one facet of the brand. The second being – when you say you belong to the Tata Group, you are there to improve quality of life.

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