Development needs to be promoted, but selling the assets of the nation at runaway price would be abominable & a breach of people’s trust in the state.
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
The story goes that Jaggu, a popular RJ of Radio One in Mumbai, complained of carrying more than a few extra pounds and food was on his mind, always. Saffola saw light at the end of the tunnel and together they launched Jaggu ‘Mission 10 kilo’. Jaggu lost 10 kgs in three months flat and the viewers were involved in the whole weight loss programme, so much that some of them even lost weight along with Jaggu. In another example of innovative promotions on FM radio, hair oil brand Parachute did something similar: one of Radio City’s RJ endorsed the brand on air and shared the results with the listeners.
Reviews, interviews, exclusive music rights, tickets distribution, et al, Bollywood was the first to innovate on the small radio set (a low investment and high returns medium) when it came to promoting itself and how! But, now even brands are trying every trick in the book to get themselves heard. Literally!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Meanwhile, Reliance Communications, the third largest telecom operator in the country, has short listed three frontrunners amongst the contenders, namely: IBM, Tsystems and EDS for this outsourcing deal. It would be similar to the Idea deal, wherein Reliance would sign a pact for 10 years, but the size of the deal in this case is expected to be about $1.5 billion.
However, if the entire cellular service provider industry ends up outsourcing to IBM, would cellular operators be able to get the cutting edge competitive advantage that they are desirous of achieving? After all, a common vendor would impart virtually similar services with negligible differentiation.
Be that as it may, bagging contract after contract, life is beginning to resemble a bed of roses for Big Blue in India. And if they walk away with the Reliance or Vodafone deal (or both), that would be the yummy icing on the cake!
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Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative
Read more:-