Thursday, November 22, 2012

Reputation is a critical factor

Q. What are the focus areas for a CEO to help HR develop an effective business-oriented plan?
Timothy: The CEO must involve HR early in discussions regarding the strategy. HR needs to understand requirements and advise on any people/organisational issue which may impact the delivery of the strategy. These include a number of factors relating to resourcing, employee engagement, employment legislation, development, etc.

Q. How do you see HR contributing to the shareholder value?
Timothy: The key influence HR has in this area is strategic resourcing – ensuring the right people are in the right roles at the right time. The CEO needs to ensure that HR and the hiring community are aware of the critical targets so that HR and the hiring managers can work together to either recruit or develop the workforce to the required level. This includes immediate resourcing but also encompasses the broader areas of talent management and succession planning.

Q. Please share an instance when HR understood the requirements of a crisis and delivered.
Timothy: When a customer raised the level of work required and the resources were not in place to meet the request, HR was able to partner the business managers and engage the additional resource to the client’s satisfaction without compromising on the delivery.

Q. What restricts companies from having an outstanding employer brand? How can the leadership and HR work towards it?
Timothy: Reputation is a critical factor in establishing an outstanding employer brand. While many factors such as remuneration package, culture, training and development contribute to it, they fall away if the reputation perceived by employees, customers and suppliers is different. The basic role of leadership and HR demands that a competitive package is in place and leverage on any advantage other organisations might not have. HR should also check and report to the leadership the status of employee satisfaction. It can do this through employee surveys and exit interviews. HR should also make recommendations on improvements to enhance employer brand.
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