Although he may confess to being slow when it comes to making quick decisions, it gives him the opportunity to focus on a topic in-depth and come up with several good ideas in the process. Prof. Aaron 
Ahuvia is presently Professor of Marketing at the University of Michigan-Dearborn, where he won the 2007 Distinguished Research Award and was named the 2001 Faculty Member of the Year. He received his PhD in Marketing in 1993, from Northwestern University’s Kellogg College of Business, where he assisted Prof. Phillip Kotler with a revision of his classic textbook, alongside working on his own research. Today, he is amongst the world’s most published authors on consumer behaviour and is passionate about understanding their love for products and brands. In an exclusive meeting with The Human Factor, he shares more on the huge potential for social work in India, and the way forward for the economy.
Q. Tell us about your career journey; how did you zero in on marketing as your specialisation?
A. I was working in corporate finance at Duff & Phelps but I hated it. Maybe if I had stayed with it long enough to get to do more of the actual analysis, I might have come to like it. This is when computers were starting to come in, so I had to spend a lot of time copying numbers out of books into spreadsheets. But I am very bad at such transactions, so I went to Prof. Steve Burnett and shared my experience. He told me to get into a PhD programme in Marketing instead of finding a different job, which sounded like a wonderful idea, and off I went. At that point, I had never worked in marketing, but over the next 25 years I got a lot of chances to do so, both professionally and as a teacher. Click here to read more...
Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
Ahuvia is presently Professor of Marketing at the University of Michigan-Dearborn, where he won the 2007 Distinguished Research Award and was named the 2001 Faculty Member of the Year. He received his PhD in Marketing in 1993, from Northwestern University’s Kellogg College of Business, where he assisted Prof. Phillip Kotler with a revision of his classic textbook, alongside working on his own research. Today, he is amongst the world’s most published authors on consumer behaviour and is passionate about understanding their love for products and brands. In an exclusive meeting with The Human Factor, he shares more on the huge potential for social work in India, and the way forward for the economy.Q. Tell us about your career journey; how did you zero in on marketing as your specialisation?
A. I was working in corporate finance at Duff & Phelps but I hated it. Maybe if I had stayed with it long enough to get to do more of the actual analysis, I might have come to like it. This is when computers were starting to come in, so I had to spend a lot of time copying numbers out of books into spreadsheets. But I am very bad at such transactions, so I went to Prof. Steve Burnett and shared my experience. He told me to get into a PhD programme in Marketing instead of finding a different job, which sounded like a wonderful idea, and off I went. At that point, I had never worked in marketing, but over the next 25 years I got a lot of chances to do so, both professionally and as a teacher. Click here to read more...
Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
