Friday, August 31, 2012

ENTREPRENEURSHIP: CRITICAL FOR GROWTH

John Danner, Senior Fellow, Lester Center for Entrepreneurship, Haas School of Business, UC Berkeley

ENTREPRENEURSHIP IS CRITICAL FOR FUTURE “POWER 100S”. BUT FOR THAT, MANAGERS NEED TO THINK LIKE ENTREPRENEURS & B-SCHOOLS NEED TO NURTURE CREATIVITY

It’s not big corporations that are the lifeblood and future of most modern societies. It’s the entrepreneurial venture that most often drives real innovation and growth, whether in jobs, technologies or economic competitiveness. Our current business education needs to produce individuals who will create tomorrow’s jobs and opportunities, not just manage today’s established businesses.

Perhaps, the biggest challenge mature businesses face in the present scenario is how to integrate and optimise their own existing operations (the execution necessity) while simultaneously encouraging creativity in new products, processes and services bold enough to withstand the onslaught of new market entrants (the innovation imperative). Too often, managers cling to the familiar at the expense of the novel, and watch impotently as insurgent entrepreneurs take over markets they once dominated. Future company executives need to be educated to better guard their defensive perimeters as well as accelerate growth offensively; in short, to think and act more like the entrepreneurs their companies once were. After all, most big companies didn’t begin BIG.

This is where entrepreneurship education takes centre stage: helping impatient dreamers convert their business visions into successful enterprises, and preparing more cautious students to strengthen their own managerial repertoire as they join major companies. Indeed, it is the conflict (and occasional collaboration) between these two groups that animates, distinguishes and even inspires market-based societies.

Entrepreneurs – whether they want to get rich, change the world, or both – initially need to understand how to identify emerging opportunities to serve customers, assess and manage the risks of designing and building new solutions and business models, assemble resources based on future prospects of their vision, while remaining flexible enough to adapt to surprises in the marketplace. Yet, they need to be fluent enough with the techniques and systems big businesses use, so they can adapt to the rigours of growth.

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Source : IIPM Editorial, 2012.

An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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