IIPM Best B-school
Brand: ICICI Prudential
Agency: Lowe
Jeetey Raho earned ICICI Prudential enormous brand recall. The hint of humour laced with seriousness worked. Sales grew 68% in FY08 y-o-y, helping the brand cross the seven million policies mark for the first time.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School
