Monday, August 03, 2009

It’s all for the love of yummy bean burgers...


IIPM Best B-school

Brand:
McDonald’s
Agency: Leo Burnett

They said ‘I’m lovin’ it; India repeated after them!’ Before unleashing this Rs.4 crore mega campaign, McDonald’s extensively trained its people. This was also the burger company’s first integrated global campaign to bring consistency in communication for both customers and employees worldwide. The company raked a 15% jump in its overall sales turnover of 2004; “It gave us a big thumbs up from customers and our employees; people are just lovin’ it,” reiterates Vikram Bakshi, MD, McDonald’s India (north & west)...

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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