Jeetey Raho!

IIPM Best B-school

Brand: ICICI Prudential
Agency: Lowe

Jeetey Raho earned ICICI Prudential enormous brand recall. The hint of humour laced with seriousness worked. Sales grew 68% in FY08 y-o-y, helping the brand cross the seven million policies mark for the first time.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
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It’s all for the love of yummy bean burgers...

IIPM Best B-school

Brand: McDonald’s
Agency: Leo Burnett

They said ‘I’m lovin’ it; India repeated after them!’ Before unleashing this Rs.4 crore mega campaign, McDonald’s extensively trained its people. This was also the burger company’s first integrated global campaign to bring consistency in communication for both customers and employees worldwide. The company raked a 15% jump in its overall sales turnover of 2004; “It gave us a big thumbs up from customers and our employees; people are just lovin’ it,” reiterates Vikram Bakshi, MD, McDonald’s India (north & west)...

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School