It started with the news veteran NDTV announcing its foray into the General Entertainment Channels (GEC) genre. Such a move had been unheard of in the
past and the whole industry sat up and took notice. While GEC majors like Zee and Star have news channels in their bouquet, never before had a ‘news-only’ player ventured into GEC waters. While the announcement in itself was a landmark in the history of Indian media, other related happenings are having quite an impact on the whole industry per se.
For the new company - NDTV Imagine (which will launch their lifestyle channel NDTV Life), Dr. Prannoy Roy lured
Sameer Nair, one of the CEOs of Star Entertainment and Karan Johar. Star’s other honcho Peter Mukerjea also bid goodbye to start his own company (well, almost!) which has plans to launch 8-12 channels in future. Meanwhile, Zee TV which had been lying low for quite some time has bounced back with a vengeance and is rattling market leader Star to its very bones. Combine all this and you have a channel that ruled the Indian television space for the last 7 years going weak in the knees with market share slipping from its hand faster than water receding from a sea shore.
past and the whole industry sat up and took notice. While GEC majors like Zee and Star have news channels in their bouquet, never before had a ‘news-only’ player ventured into GEC waters. While the announcement in itself was a landmark in the history of Indian media, other related happenings are having quite an impact on the whole industry per se.For the new company - NDTV Imagine (which will launch their lifestyle channel NDTV Life), Dr. Prannoy Roy lured
Sameer Nair, one of the CEOs of Star Entertainment and Karan Johar. Star’s other honcho Peter Mukerjea also bid goodbye to start his own company (well, almost!) which has plans to launch 8-12 channels in future. Meanwhile, Zee TV which had been lying low for quite some time has bounced back with a vengeance and is rattling market leader Star to its very bones. Combine all this and you have a channel that ruled the Indian television space for the last 7 years going weak in the knees with market share slipping from its hand faster than water receding from a sea shore.Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
