Wednesday, September 05, 2007

...the new motto of tech-world

Though IBM might be promoting it as a Green initiative, the fact is that the whole Project Green of IBM targets to make a lot of money by helping the corporate data centres (suffering from energy constraints) with its high efficiency servers. According to analyst firm IDC, roughly 50 cents is spent on energy for every dollar spent on the hardware. This is expected to increase by 54% to 71 cents in the next four years.”

In such a scenario where investments towards energy conservation are increasing by the day, companies like Intel have also decided to initiate their own energy saving green projects. “Intel is taking an aggressive stance towards environmental sustainability, from the elimination of lead and a focus on greater energy efficiency of our products to fewer air emissions” says Nasser Grayeli, VP, Intel.

Well, with threat of global warming creating a ruckus, the only saviour for this seemingly dying planet seems to be these Green Technologies. And if technology companies are able to make money out of their green plans, there could be no reason for us to complain.
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Source: IIPM Editorial, 2007
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative