Brand Talk!

Times are changing and radio jockeys are fast turning into brand ambassadors...

The story goes that Jaggu, a popular RJ of Radio One in Mumbai, complained of carrying more than a few extra pounds and food was on his mind, always. Saffola saw light at the end of the tunnel and together they launched Jaggu ‘Mission 10 kilo’. Jaggu lost 10 kgs in three months flat and the viewers were involved in the whole weight loss programme, so much that some of them even lost weight along with Jaggu. In another example of innovative promotions on FM radio, hair oil brand Parachute did something similar: one of Radio City’s RJ endorsed the brand on air and shared the results with the listeners.

Reviews, interviews, exclusive music rights, tickets distribution, et al, Bollywood was the first to innovate on the small radio set (a low investment and high returns medium) when it came to promoting itself and how! But, now even brands are trying every trick in the book to get themselves heard. Literally!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
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A new outsourcing wave has hit the telecom sector in India and all eyes are now on IBM

Meanwhile, Reliance Communications, the third largest telecom operator in the country, has short listed three frontrunners amongst the contenders, namely: IBM, Tsystems and EDS for this outsourcing deal. It would be similar to the Idea deal, wherein Reliance would sign a pact for 10 years, but the size of the deal in this case is expected to be about $1.5 billion.

However, if the entire cellular service provider industry ends up outsourcing to IBM, would cellular operators be able to get the cutting edge competitive advantage that they are desirous of achieving? After all, a common vendor would impart virtually similar services with negligible differentiation.

Be that as it may, bagging contract after contract, life is beginning to resemble a bed of roses for Big Blue in India. And if they walk away with the Reliance or Vodafone deal (or both), that would be the yummy icing on the cake!

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

• My Blog
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM

Don’t pay for your calls...

This is a real concern, according to Rajiv Hiranandani of Mobile2win, one of the biggest players in the segment. “A lot of investments and resources go into creating and developing regional content. This can only be covered if telecom carriers give us a higher revenue share,” he said. Resolving issues like this, quickly, will benefit the sector.

With rapid mobile penetration, the VAS industry in India is standing at the vanguard of ocean of opportunities. Domestic and international remittances, cash-in and cash-out services and many other financial services on mobiles can become highly profitable stars in the near future, since there’s a rising need for speedy transactions. VAS will be the key differentiator for players in this competitive environment, as they will be able to profitably tap various customer segments for their services. As they say, companies always know how to make their customers ‘pay’!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

My Blog
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATIONIIPM: The Indian Institute of Planning and Management-------

The US, and not terrorists, lead crimes against press

Adding to this ignominy of US perfidy is the planned and well coordinated attack by an American tank on the 14th floor of the Baghdad-based Palestine hotel that housed several journalists who dared to report the anti-US side of the story. Even though the Americans were quick to issue a denial for the same (claiming the attack was in retaliation), the video footage provided by the French television channel, France 3, clearly showed that the American attack came without provocation. Journalists from the area have noted that the Palestine hotel’s 14th floor was attacked when the neighbourhood was quiet; in fact, the American tank took its own sweet time in targeting the hotel.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------