Don’t pay for your calls...

This is a real concern, according to Rajiv Hiranandani of Mobile2win, one of the biggest players in the segment. “A lot of investments and resources go into creating and developing regional content. This can only be covered if telecom carriers give us a higher revenue share,” he said. Resolving issues like this, quickly, will benefit the sector.

With rapid mobile penetration, the VAS industry in India is standing at the vanguard of ocean of opportunities. Domestic and international remittances, cash-in and cash-out services and many other financial services on mobiles can become highly profitable stars in the near future, since there’s a rising need for speedy transactions. VAS will be the key differentiator for players in this competitive environment, as they will be able to profitably tap various customer segments for their services. As they say, companies always know how to make their customers ‘pay’!

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Source : IIPM Editorial, 2006

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