Amit Khanna, Chairman, Reliance Entertainment, says, “Reliance Entertainment has a dominant position in India but, when it comes to motion pictures, it has been obvious that we extend our footprint to Hollywood. We’ve devised a unique method of investing, whereby Reliance Big Picture can help advance the goals of several important creators in the global industry and expect such deals in the near future too.”
But what is it that the Indian movie mavericks
will bring to Hollywood? Industry experts believe that production houses like Big Motion Pictures, UTV, Percept Pictures, et al, can bring a lot of differentiation to Hollywood in terms of content. They will bring Asian perspective in American movies, which can make them more appealing. More importantly, they will bring a lot of cost benefits to Hollywood, which is very much needed at this point of time, when the US economy is going through a lean period. However, one question that is troubling the experts is: will these Indian production houses be successful in their Hollywood stint? “It’s better for them (Indian production houses) to start with co-productions and that’s exactly what they are doing,” says a media analyst. Tying-up with Hollywood studios like George Clooney’s Smokehouse Productions, Tom Hanks’ Playtone Productions, Brad Pitt’s Plan B Entertainment, Chris Columbus’ 1492 Pictures, Nicolas Cage’s Saturn Productions, et al, will make them understand the market better. Whatever they do, the road to Hollywood will not be an easy one as Publicis’ Gupta feels, “America is very America-centric… The perceived notion of low quality for any product from a third world country may create some initial hurdles for them.” Be that as it may, the ‘big’ money lies overseas only. And if the corporate production houses need to compete with their global counterparts then the only way for them is to think local but act global!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
But what is it that the Indian movie mavericks
will bring to Hollywood? Industry experts believe that production houses like Big Motion Pictures, UTV, Percept Pictures, et al, can bring a lot of differentiation to Hollywood in terms of content. They will bring Asian perspective in American movies, which can make them more appealing. More importantly, they will bring a lot of cost benefits to Hollywood, which is very much needed at this point of time, when the US economy is going through a lean period. However, one question that is troubling the experts is: will these Indian production houses be successful in their Hollywood stint? “It’s better for them (Indian production houses) to start with co-productions and that’s exactly what they are doing,” says a media analyst. Tying-up with Hollywood studios like George Clooney’s Smokehouse Productions, Tom Hanks’ Playtone Productions, Brad Pitt’s Plan B Entertainment, Chris Columbus’ 1492 Pictures, Nicolas Cage’s Saturn Productions, et al, will make them understand the market better. Whatever they do, the road to Hollywood will not be an easy one as Publicis’ Gupta feels, “America is very America-centric… The perceived notion of low quality for any product from a third world country may create some initial hurdles for them.” Be that as it may, the ‘big’ money lies overseas only. And if the corporate production houses need to compete with their global counterparts then the only way for them is to think local but act global!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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