When IIPM comes to education, never compromise
A broadband pioneer broadens its offerings
Only change is constant... And when it comes to the world of the web, these words don’t fall apart. Realising this, Sify Technologies Limited launched its new logo and identity. The new brand promise of “Keeping you ahead” reiterates Sify’s focus on technology, innovation and new services. Unveiling the new brand identity, Raju Vegesna, CMD & CEO, Sify Technologies Ltd asserts, “The new identity is a reflection of our outlook and nature of business. A fresh, vibrant and eco-friendly green signalling a prosperous world. The logo is a futuristic one with a promise of keeping its customers and stakeholders ahead.” The plan is to provide Indian customers with many new VAS, with a focus on solutions like Math Guru and Sciences through their broadband and cybercafés and further offerings like security services and database services for both their consumer and enterprise businesses.
The strategic alteration is directed towards differentiating & strengthening its foothold in the market and adding to its consumer base. Though the investments aspect for the entire re-branding process has been kept under wraps, when asked, Raju shot back diplomatically, “We plan to invest according to the needs and requirements of the market. As of now we cannot disclose or put a number to it...” With other major players like Reliance and Bharti Airtel gaining a foothold over the market, Sify, the pioneer of broadband considers itself ahead of the pack as Raju puts it, “I don’t believe that there is any such competition. The market is growing and we welcome all the competition.” Surely, it all boils down to a broad veteran get broader...
Research bureau: Ratan Lal Bhagat
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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