Hero Motors became India’s largest exporter of twowheelers and in 2000

In 1993, Hero Motors became India’s largest exporter of twowheelers and in 2000, the group expanded into IT and IT enabled services through Hero Corporate Services Limited. Year 2003-04 saw quite a few tie-ups of the group such as: Livebridge Inc., USA, Bombardier - Rotax GmbH for scooter engines and Aprilia Scooters, Italy. In 2004, its retail insurance business was introduced and then in 2006, the Hero Group entered the scooter segment with its ‘100cc Pleasure’ bike.

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Source:- IIPM Editorial

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