Attracting eardrums!

This time around the radio lures are many: Introduction of the more profitable revenue sharing arrangement; the foreign investment gushing into the sector and the increasing radio ad pie... small wonder then that all the major media houses have been lured into the radio dream world. No doubt, radio is the next big thing and the when it comes to money making, this sector is a virtual goldmine. But, hang on, before you brand the frequency holders as ‘lucky fell as who happened to be at the right place at the right time, let us tell you, radio is not going to be another cakewalk for them.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative