PVR – India’s largest multiplex cinema operator – pioneered the concept of world class multiplexes in the country. When 4Ps B&M met the man behind the screen, Ajay Bijli, Managing Director PVR Limited, to get an insight into his visionary leadership mantra, we realised why and how PVR had been successful in revolutionising the cine-going experience in the country. PVR attracted a whopping 8.5 million cine goers across the country in 2005.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
For complete IIPM article click here
Source:- IIPM Editorial, 2006
