An interestingly immersive inquest

An interestingly immersive inquest, this book is a breath of fresh air in a bazaar of books that is inundated with oft-similar jargon. The way to the purse-strings indeed seems to be tugging at the strings of the heart! An astoundingly delightful amalgam of instinct and reason, Dr. Mikunda doesn’t merely offer the same old wine in a new bottle.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

Creating cinema spaces without getting being a movie

PVR – India’s largest multiplex cinema operator – pioneered the concept of world class multiplexes in the country. When 4Ps B&M met the man behind the screen, Ajay Bijli, Managing Director PVR Limited, to get an insight into his visionary leadership mantra, we realised why and how PVR had been successful in revolutionising the cine-going experience in the country. PVR attracted a whopping 8.5 million cine goers across the country in 2005.

For complete IIPM article click here

Source:- IIPM Editorial, 2006