The Chairman of ITC Ltd, Y. C. Deveshwar, now is attempting to achieve what his illustrious predecessors like P. N. Haksar and J. N. Sapru had always dreamt of: Shed the tag of a controversial cigarette company that was perpetually embroiled in excise evasion cases and create the reputation of being the most respected consumer products company in India. As Chairman Deveshwar stated in the recently held AGM: “We need to create multiple engines of growth, even as we keep looking at fresh opportunities all the time, at assets which will produce more value in the hands of ITC.” So, can ITC leverage these strategies to attain market dominance?
Source:- IIPM Editorial
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Copyright: IIPM-2006
