The spice route

There’s a spices park coming up in Madhya Pradesh’s Chhindwara district. To be built on a nine-acre plot of land, the project will cost about Rs.9.95 crores (Rs.99.5 million), and will offer facilities for dehydration of garlic products, coriander leaves, green chilly extracts, turmeric and other medicinal plants and herbs. Other than these, there is also a proposal to set up a world-class testing laboratory. Phew! This initiative will be jointly sponsored by Spices Board and State Trading Corporation. Now that’s really hot!

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Tale of how McChicken is going McGreen

The twists and turns started in the late 1980s when McDonald’s faced censure for its polystyrene clamshell containers. In ‘87, McDonald’s replaced CFCs, with weaker HCFC-22’s after facing criticism for ‘contributing to ozone depletion’. They then organized efforts to mail clamshells back to Oak Brook head-quarters, establishing a “Ronald McToxic Campaign”. More such innovative nomenclatures were churned out by these groups – “McPuff ” was the name given to the project when McDonald’s tested its on-site incinerators. In 2006, a sensational protest came from Greenpeace when 7-foot-tall chickens invaded McDonald’s restaurants across the UK and chained themselves to chairs in a protest against deforestation of the Amazons. McDonald’s was accused of sourcing soya and beef from the deforested areas of Amazon. Acting fast, in the same year, McDonald’s and other food companies formed an alliance with Greenpeace to stop the traders from deforesting Amazon.

Thus, with the expansion of a strong environmental policy declaring that Mc- Donald’s is committed to protecting the environment for future generations, they sure are treading the “Green-Back” along with the “Green Path”

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting

Planman Marcom Planman Technologies

Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian