Saturday, June 23, 2007

Branding? Bah!

Interestingly, some tales end right at the point where they started. December 2001 saw the birth of BenQ Corp. as a separate brand to differentiate itself from its parent company Acer. After facing a rather bumpy ride during these 5 years, the company recently declared to go back to its roots of contract manufacturing and bid a farewell to the branded business. The company has got a new name, Jia Da Corp. (meaning excellent achievement) and will carry on making consumer electronics under the BenQ brand.

The new unit will be a 100% owned subsidiary of Jia Da Corp. and is being set up to lift up the operating efficiency and toughen the business competence of BenQ. “This announcement is a continuation and fulfilment of our Dual Core Competency Strategy, which allows the BenQ Group to focus on two very specialised fields of ICT industry,” said K.Y. Lee, Chairman of BenQ Corporation.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, June 12, 2007

Head-Infrastructure Head Infrastructure Advisory

A Fortune 500 Company is looking for Head-Infrastructure advisory in their advisory services team. The incumbent will be responsible for providing detailed project assessments & financial advisory services to sectors like Infrastructure, Oil, Power & Gas.

Experience & Qualification: The applicant should be any Graduate with an overall experience of 10-15 yrs
Location: Mumbai
Apply to: fmcg@planmanindia.com

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Wednesday, May 30, 2007

Brand Talk!


The story goes that Jaggu, a popular RJ of Radio One in Mumbai, complained of carrying more than a few extra pounds and food was on his mind, always. Saffola saw light at the end of the tunnel and together they launched Jaggu ‘Mission 10 kilo’. Jaggu lost 10 kgs in three months flat and the viewers were involved in the whole weight loss programme, so much that some of them even lost weight along with Jaggu. In another example of innovative promotions on FM radio, hair oil brand Parachute did something similar: one of Radio City’s RJ endorsed the brand on air and shared the results with the listeners.

Reviews, interviews, exclusive music rights, tickets distribution, et al, Bollywood was the first to innovate on the small radio set (a low investment and high returns medium) when it came to promoting itself and how! But, now even brands are trying every trick in the book to get themselves heard. Literally!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Friday, May 18, 2007

A new outsourcing wave has hit the telecom sector in India and all eyes are now on IBM

Meanwhile, Reliance Communications, the third largest telecom operator in the country, has short listed three frontrunners amongst the contenders, namely: IBM, Tsystems and EDS for this outsourcing deal. It would be similar to the Idea deal, wherein Reliance would sign a pact for 10 years, but the size of the deal in this case is expected to be about $1.5 billion.

However, if the entire cellular service provider industry ends up outsourcing to IBM, would cellular operators be able to get the cutting edge competitive advantage that they are desirous of achieving? After all, a common vendor would impart virtually similar services with negligible differentiation.

Be that as it may, bagging contract after contract, life is beginning to resemble a bed of roses for Big Blue in India. And if they walk away with the Reliance or Vodafone deal (or both), that would be the yummy icing on the cake!


For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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