Farmers lured with new policy

With the August 12 deadline to seal a deal closing in, and farmers remaining insistent on higher compensation, Greater Noida Authority (GNIDA) is banking on the state's new land acquisition policy - that offers farmers not only higher rates per square metre but also a handsome annuity - to break the Noida Extension ice.

After inviting Patwari village to talks on Wednesday, GNIDA officials met the village headman on Thursday. The village, which won its case against land acquisition earlier this month, accounts for the second largest piece of acquired land in Noida Extension. According to the Authority, the new policy offers land owners compensation ranging from Rs 960/ sqm to Rs 1,050/ sqm. But its highlights are benefits such as 7% developed land with compensation, or 23% of developed land without any compensation, an annuity of Rs 23,000 per acre for 33 years (increased every July by Rs 800), or a onetime payment of Rs 2.76 lakh. The Authority is hopeful that farmers will understand this economics of land acquisition and development. It has already begun renegotiating with them on their three main demands: increased compensation, rehabilitation benefits and sorting out the long-pending abadi land disputes. While most farmers are currently undecided on the rate of compensation they now want, they are unanimous in seeking rehabilitation benefits, including developed plots, annuity payments, minimum agricultural wages etc. Besides, the farmers are also contemplating demanding a list of other benefits, such as health services, jobs for the unemployed etc.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Total lunar eclipse on June 15

Over the next 30 days, there will be three eclipses, two partial solar eclipses and one total lunar eclipse. Of these three, however, only the total lunar eclipse will be visible from India and also from the city.

The first one, a partial solar eclipse will occur on June 2 between 12.55 am and 4.37 am as per the IST. The eclipse, however, will not be visible in India. But the total lunar eclipse, the first this year, will be visible on June 15. During the lunar eclipse, the moon will be completely covered by earth's shadow from 11.53 pm on June 15 to 3.32 am on June 16.

The eclipse will, however, begin at 10.53 pm and end at 4.32 am.

The third eclipse will be another partial solar eclipse on July 1. This too will not be visible from India.
N Raghunandan Kumar of Planetary Society Of India , Hyderabad said that the society plans to conduct a sky observation programme on June 15 on the lunar eclipse day for school children.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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MBA: A potion for creativity?

DESPITE SOME BIGGEST NAMES IN THE AD WORLD COMMENTING THAT CREATIVITY CANNOT BE LEARNT SIMPLY BY GETTING AN MBA DEGREE, THEY DO GRUDGINGLY ACCEPT THAT AN MBA PREPARES PEOPLE TO MANAGE A MULTITUDE OF TASKS IN THE AD INDUSTRY BETTER THAN THEM

A chewing gum can light up a complete village, a soft drink can make you popular with the ladies, a bank can take care of all your financial worries for the future… Advertising is mostly intended to persuade an audience to purchase or take some action upon products or services, which is cuddled around a power idea that strikes the decision chords of the consumers. Cutting the elongated story short, how does one learn how to get the ‘great creative idea’? Cutting it further, can an MBA education help an individual in becoming more adept at creativity – especially with exhaustive subjects on innovation, business process reengineering, branding and consumer marketing being taught?

On the positive side to the debate is the fact that a B-school education teaches the student much more about marketing than can ever be learnt by a pure-experience bred ad industry professional – really, would an ad-industry professional ever truly understand the concepts of Johari Window and perception management? Better is the point that while an MBA graduate is busy in making ads that lead to closing the sale, the ad-industry ‘creative’ professional is simply bent on creating the “world’s most creative ad,” so to speak, sales be damned. But then again, on the huge negative side is the fact that a Zoo Zoo would never have been a Zoo Zoo if an MBA had tried to create the idea. In other words, creativity – critics claim – requires those extra grey cells that are God and parents gifted, through exposure and education while growing up, and not just through an MBA school. So where do MBAs stand on this?

Arvind Wable, Executive Director & CEO-Delhi, Draft FCB-Ulka, also an IIM-A alumni, believes creativity and management are completely cohesive in the ad world and that a good strategy is as important as creativity – “The degree develops marketing skills, makes you understand the strategy behind it and most importantly, makes you well planned. All this give rise to advertising where both skills meet.”

V. Sunil, Executive Creative Director, Wieden+Kennedy, agrees with Wable’s concept that a B-school degree is relevant in the ad world, though in its own place. Sunil (who’s most recent creation is the Indigo Airline ad, which, while being creative, focuses on ensuring that the viewer understands Indigo gets you ‘there’ on time!) says, “A lot of time is invested in planning and deciding what the advertisement should communicate to its target audience. It is the wholesome effort of a team to make a great ad, to bring out the vision of the brand with the creative vision of the script, music and lyrics well planned in advance and then executed. A degree in management helps one execute in a planned way.”

Rahul Nanda, Chief Operating Officer, Webchutney, a leading interactive consultancy in India, disagrees to an extent and feels that a B-School degree is essential when it comes to planning and account management, but not in creativity – “Management surely is important everywhere and it sure makes the processes easier in advertising, but the main onus still remains on the creative guys.”

Advertising companies have evolved today because they have successfully diversified into complete media consulting firms. Says Viraj Kalra, Head, Planman Marcom and an IIPM alumnus, “The money they receive from their overall media businesses are much higher compared to the pure advertising portion of it.” One example being father-daughter duo of Sam and Lara Balsara, who’ve now diversified their Rs.25 billion firm Madison into 20 units across 9 specialized functions in advertising, media, out-of-home, PR, rural, retail, entertainment, mobile and sports, at the same time employing over 800 communication professionals, a significant bunch being MBA graduates. Arvind Sharma, Chairman and CEO, Leo Burnett India, goes one step further and accepts to 4Ps B&M that he even uses MBAs for targetted creativity, “Leo Burnett has been a regular recruiter at the business school campuses for two decades. They say that great campaigns are born out of great briefs.

Great briefs are an outcome of considerable amount of analysis and pre-work – the kind of work MBAs are well trained to do.” Sharma adds that among MBAs, those with a good innate understanding of people and communications are preferred. The debate is surely here to stay and would require some more years of analysis to end. For now, MBAs in the ad world are an inevitability.

Swati Sharma

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Not missing the woods for...

What happens to the sponsorship market when the golfing icon, the world’s first billionaire athlete, decides to take an indefinite break from pro golf in favour of other, more controversial pursuits? Mayhem would be an understatement. Understandably, Tiger Woods has been dumped by Accenture Plc. While some have been supportive, others like Swiss watch maker Tag Heuer plan to spend the next few weeks assessing their relationship with Woods. But the golfer’s fall from grace will, in all probability, hurt the multi billion dollar sponsorship market bad. As Woods continues to get lurid and unrelenting media coverage for his personal demons, the $12 billion a year endorsement industry is aware that their poster boy has more potential to harm than help brands right now. And given the stakes, it seems that the worst sufferer in this entire episode will be the PGA Tour. Not everyone views Woods as a negative asset however. Gillette (a unit of US consumer giant Procter & Gamble) for one does not plan to sever its ties completely with the icon and plans to support Woods’ desire for privacy by limiting his role in marketing programs. Nike (supposed to be Wood’s best known endorsement) goes a step ahead and is standing by Woods; with CEO Phil Knight stating that these indiscretions are but a minor blip. Clearly, not everyone is abandoning Woods, who earns an estimated $100 million a year from endorsements. Sponsors like Electronic Arts Inc, TLC Vision Corp, Upper Deck, Berkshire Hathaway Inc’s NetJet et al plan to stick with Woods. Whoever said golf wasn’t a team sport needs a reality check!

Gyanendra Kashyap

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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