Jeetey Raho!

IIPM Best B-school

Brand: ICICI Prudential
Agency: Lowe

Jeetey Raho earned ICICI Prudential enormous brand recall. The hint of humour laced with seriousness worked. Sales grew 68% in FY08 y-o-y, helping the brand cross the seven million policies mark for the first time.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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It’s all for the love of yummy bean burgers...

IIPM Best B-school

Brand: McDonald’s
Agency: Leo Burnett

They said ‘I’m lovin’ it; India repeated after them!’ Before unleashing this Rs.4 crore mega campaign, McDonald’s extensively trained its people. This was also the burger company’s first integrated global campaign to bring consistency in communication for both customers and employees worldwide. The company raked a 15% jump in its overall sales turnover of 2004; “It gave us a big thumbs up from customers and our employees; people are just lovin’ it,” reiterates Vikram Bakshi, MD, McDonald’s India (north & west)...

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Hey, we really did it!

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It was April 2007 when LG decided to shift gears and focus on manufacturing GSM based handset instead of CDMA. All thanks to the strategy, the market share of this Korean major is on continuous drop since then – from 11% in 2006-07 to a meager 6.2% in 2007-08 (Voice and Data) – and is further estimated to come down to 4.6% in 2008-09. Now that happens when you don’t read the market well!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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“India is a strategic market for Panasonic...”

The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School

Sabiha Kidwai,
GM Marketing, Panasonic India

4Ps B&M: What are your plans for the forthcoming summer?
Panasonic’s clear focus is to bring good technology to India and educate consumers on the best possible products. We will keep on delivering the best products and will keep on promoting throughout the year in India. For the summer, we have launched a range of refrigerators and ACs. Panasonic ACs are different because they have an air purification system and germ killer as dust is a major problem in India.

4Ps B&M: Which are the new product(s) or product categorie(s) which you are planning to launch?
India is a strategic market for Panasonic and we are aggressively looking to expand our footprint in the country, in-line with our efforts towards promoting green technology. Focus categories will be Plasma TVs, LCD TVs, DSC, Aircon, cameras, Refrigerator and colour television with Slim TVs. In addition to CE/HA we will focus on office automation product like projectors, laptops, telephone and also cameras.

4Ps B&M: What changes are you making in your marketing strategies during this summer?
Our marketing strategy will be based on a 360-degree plan of communication. We will have a consistent communication plan for ACs in March, April and May. Also, we will participate in CSR acts...

4Ps B&M: Is there any product category in which you intend to increase your presence?
Eye catching models of our ACs are available with features like advanced air purification system with patrol sensor. The models are based on energy saving techniques and also provide better cooling...

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Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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